The Best Strategies for Conversion Optimization in PPC

1. Use the Right Keyword Match Type

(i) Broad Match

(ii) Modified Broad Match

(iii) Phrase Match

(iv) Exact Match

2. Don’t Forget to Include Negative Keywords

3. Optimize Your Ads

4. Correlate your Ads and Landing Pages

5. Employ Remarketing Strategies

6. Test Your Ads and Landing Pages

7. Optimize PPC Campaigns for Mobile

Conclusion

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Dinesh Thakur

Dinesh Thakur

Digital Marketer. Founder @adstriangle