Google Shopping Campaigns Setup: A Definitive Guide

What Are Google Shopping Ads?

How does Google Shopping ads work?

  1. Inform Google about the product you want to display
  2. Gives the information to google that allows to create an ad that works for you.
  3. It allows you to share additional insights so that google knows your exact target audiences.

What is Google Shopping Campaigns setup?

What do Google Shopping Ads look like?

  • Product Image
  • Pricing
  • Product Title
  • Merchant Name
  • Promotional Message
  • Australia
  • Canada
  • Germany
  • France
  • Hong Kong
  • Ireland
  • India
  • Indonesia
  • Malaysia
  • New Zealand
  • The Philippines
  • Singapore
  • South Africa
  • Taiwan
  • United Arab Emirates
  • The United Kingdom
  • The United States.

Key Terms Related to Google Shopping Campaigns Setup

1. Targeting




2. Shopping

No Ad Building

No More Keywords

3. Bidding



Improved CPC

Target ROAS

4. Reporting

How to do Google Shopping Campaigns Setup?

Here’s how you can do the Google Shopping Campaigns Setup:

  1. Sign into your Google Ads account.
  2. Explore the Campaigns area utilizing the left navigation menu.
  3. Tap on the large, blue ‘+’ symbol situated over the campaign table.
  1. Begin by clearly naming your campaign. We will frequently name a first-time campaign Primary.
  2. For newbies, there is an area that incorporates choices for Inventory channel, Local Inventory promotions, and Campaign URL choices. You can skirt this and leave them set to the default.
  1. Select your Bidding system. If you are new to Shopping, picking an automated choice might be efficient. By choosing Manual then you will deal with your bidding alone without the assistance of Google’s instruments.



How to Make the Most of Google Shopping Campaign with Priority Settings?

Google will show up ad depending on the priority listed

The last part of the Google Shopping Campaigns set up is predominantly about Targeting settings:



How to optimize Google Shopping Campaigns Setup?

1. Product Titles

Character Limit

Front Load Key Terms

Be Descriptive Yet Contrite

Be Natural

2. Product Descriptions

Front Loading Key Terms

Be Descriptive

3. Other Feed Attributes

4. ID

5. Link and Image Link

6. Product Availability

  • In Stock
  • Out of Stock
  • Preorder

7. Cost (and Sale Price)

8. Product Type

9. Unique Identifiers: Brand, MPN, GTIN

10. Age Group, Gender, Color, Size — Apparel and Accessories Only

11. Custom Labels

12. Shipping Label

13. Shipping Dimensions — Length, Height, Width, and Weight




Digital Marketer. Founder @adstriangle

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Dinesh Thakur

Dinesh Thakur

Digital Marketer. Founder @adstriangle