Facebook Ads Vs Google Ads: Quick and Easy Guide

Facebook Ads vs Google Ads: Which one is Better?

What are Google Ads?

Search Network:

Display Network:

Google Shopping:

Video Ads:

Remarketing Ads:

Pros of Google Ads

Enhanced visibility

Instant traffic and leads

More Conversions

Budget control and no wastage

Cons of Google Ads

Not always Google Ads are on the top position

Only good Ad copies are not enough for success

Competition is too high to appear in top positions

What are Facebook Ads?

Pros of Facebook Ads

Brand awareness

Amazing targeting options

Keep the audience engaged

Open doors for new leads

Cons of Facebook Ads

In genuine clicks


Low purchase intent:

Comments influence:

The difference- Facebook ads vs Google Ads

CPC set apart the costing of both platform

Ads are served as per users intent and interest

Targeting differs in Facebook Ads vs Google Ads

The visibility of the Ads

Sometimes the Ad purpose also differs

The figures of CTR are different

The Ad formats are distinct

Brand building methods are not similar

When to use Facebook Ads

Limited Budget:

Laser-focused targeting is required:

Visual appeal is the prime concern

Easy connectivity

When to use Google Ads

Motive is conversions

Google Ads are for every kind of product

Reach audience extensively

Mobile User targeting

How to use Google Ads:


  • In the same way firstly, you need to have a predetermined goal as well to run the Google Ads.
  • Once you are done with this, move towards targeting as you have many options to make use of.
  • Now it’s the time to move on the major part that is keywords.
  • Bid on the keywords that you have added in your list while researching.
  • Structure your account and start your Ad campaigns with the most killer and impressive Ad copies.

Tips to improve the performance of the Google Ads

  1. A/B test your landing pages to fetch the best and conversion-oriented pages.
  2. Experiment with your Ad copies too using the A/B testing method.
  3. Addition of negative keywords is an important aspect to eliminate irrelevant searches and leads.
  4. Keep an eye on the graph of Google analytics also to make necessary changes when required.
  5. Ensure mobile compatibility of the landing pages.
  6. Do not forget to add clear call-to-action in your landing page.

How to use Facebook ads:


  • Simply commence the usage of Facebook ads by determining the goal.
  • Once the goal is decided, name your campaign.
  • Now set up your Ad account if it is already set, this step will be skipped.
  • And now it’s the turn to target the audience.
  • Now select your ad placement, where you want to showcase your Ad is of prime importance.
  • Budget setting and scheduling is the next step after deciding the Ad placement.
  • After this, it’s time to create Facebook Ads using various formats like video, picture, carousel, slideshow, instant experience etc.
  • Availability of Ad selection may vary as per your chosen goal. This option can appear at an earlier stage as well.
  • Now simply click the “Submit” button and wait for the approval. You will be notified through email by the Facebook team.

Tips to improve Facebook ad performance

  1. Keep on tracking the Ads performance over time
  2. Try to target the relevant audience as many as possible
  3. Choose the right Ad placement as it can help to improve the results by 30–40%.
  4. You can use high engagement old posts in the new campaign as well to keep the engagement intact.
  5. Try to add clear CTA in your Ad copy.
  6. Never ignore the visual part as it helps in making the Ads eye-catchy.
  7. Most importantly keep the Ad copy short and simple to understand.

Facebook vs Google advertising revenue




Digital Marketer. Founder @adstriangle

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Dinesh Thakur

Dinesh Thakur

Digital Marketer. Founder @adstriangle