Best Social Media Management Tools To Get More Engagement and Traffic
Gone are the days when marketers and businesses use to depend on cold calls and emails to attract audiences and bring sales.
Now, savvy marketers have shifted to social media to create brand awareness, introduce products, generate leads and drive sales.
Social media is a great platform! It’s less time consuming and require just few minutes.
What? Are you spending more than a few minutes on managing social media for expanding your business?
Well, you need to try some Best Social Media Management Tools to make the most of this medium.
If you are thinking about the cost then try the best free social media management tools that are available on the internet.
The internet is flooded with tags like “top 10 social media management tools list”.
So why this post is needed?
Well, Because when I started it out, I have tried many of these tools and still derived no results. So does that mean all those Best Social Media Management Tools is a waste of time?
Well, that’s not true! If you know which tool is best for which platform and then use them.
To succeed you need to know What is social media management tool? How to pick the right one and then learn how to make the most of platform
See the thing is if you don’t know which platform to target and how to use it, then these tools are a waste of time.
This post is trying to help you in this regard.
So, I am not going to bombard you with just a list of Best Social Media Management Tools 2019.
Rather I will explain the pros, cons and features of the tool, so that you pick the right tool and use it to optimize it fully.
Let’s begin with the basics first: What is social media management tool?
What is social media management tool?
Google explains, social media management tool as a way to facilitate the organisation’s ability to connect and engage in diverse social media platforms.
But what does this mean in real sense?
See, today everyone knows the relevance of social media account for their business.
But not everyone is making the most of their social media presence.
Why?
Because different platforms demand different ways to reach to the audience, generate leads and then drive ROI for your business.
This demands time efforts and knowledge.
For instance, creating your business profile is very easy on: LinkedIn, Facebook, Instagram, Pinterest, Snapchat, Google+ and social media platforms.
But once you are on board, managing these diverse platforms become complex very quickly with multiple logins and different interface to manage.
This is when these tools step in. It allows you to schedule social media posts, analyze consumer opinions and feedback and monitor competitors and latest trends too.
Well, this is what social media management tool is all about. Whether you are an individual, startup, small business or an organization, Social Media Management Tools are for everyone.
I have jotted down a big list of Best Social Media Management Tools 2019.
Each tool has its own set of features, pros & cons. Consider all three and then pick the one that fulfills your business needs in the best possible way.
So, let’s start with the most talked about the platform: Instagram!
Best Social Media Management Tools For Instagram
Today, there is a lot of buzz about Instagram!
This social media network once seen as a platform to just share photographs, today, works well for the businesses around the globe.
But in midst of running a business, dealing with clients, driving strategies for expanding the business, who has time left for learning a new platform.
Isn’t it?
Fortunately, there are many Best Social Media Management Tools 2019 available who will do this task for you.
Here are some of the best social media management tools for Instagram that you can simply jump to.
But before you begin, you need to create a business profile on Instagram.
If you have an account on Instagram it will take only a few steps in order to convert the account.
Instagram gives you the option of ‘switch to business profile’ at your Instagram profile screen.
Buffer:
Buffer social media management tool is perfect if you want to make the most of social media platforms.
The tool lets you schedule, publish and manage all the social media posts.
This tool used to work effectively for Facebook, Twitter, and Pinterest.
But now the tool allows you to manage your Instagram social media presence too.
Buffer extremely easy to understand and use. Simply hook up your social account, schedule your posts and check at regular intervals the in-depth analytics of your social campaigns.
PRICE: If you are not sure about the tool, try this free social media scheduling tool for up to 10 scheduled posts.
For more posting options, sign up the plan available at $10 per month for 100 posts and 10 social profiles.
So if you are thinking, How can I post to multiple social media sites for free? This tool is good to start with.
Here are some of the pros and cons you must consider before spending your money.
Pros:
- Time-saving tool
- Allows to manage multiple social media accounts
- Integrates with Instagram, Pinterest, Facebook, Twitter, Google+ & LinkedIn.
- Schedule, publish your post and analyze performance
- Easy usability
Cons
- It lacks the feature to interact with your followers straight from your dashboard
- Does not have an influencer search feature
Pro Tip: Enhance your social media interaction with Buffer social media management
Want to make the most of this tool? Well, just try embedding the tweet in your blog post. Here’s how:
Imagine, if you could directly start interaction about your new post on Instagram, Twitter or other social media platforms?
Kevan from buffer shares a pro tip to turn this imagination into a reality.
Just tweet about your new blog post and embed this tweet back into your blog post.
This is the best way to let the visitors follow your social media accounts.
Plus, like, comment, share and discuss your post further.
Check out how Kevan from buffer explains this tip and boost his social media interaction.
Hootsuite:
Hootsuite is another popular social media management tool available in the market.
Quite similar to buffer, this tools allows you to schedule and publish directly to social media platform.
But while there are many similarities, the two tool has many differences too.
From the dashboard, you can check the existing hashtags and examine the posting strategies of your competitors.
Once you know what’s working for them, simply incorporate those elements into your own marketing strategies.
Not just that, but the platform also allows you to easily respond to your customer’s comments.
This is an important aspect of social media.
A strong mouth of the word can make your business work while its opposite can ruin it.
Your customers will use social media to voice their opinion about your products and services.
So missing your customer comments can be a huge loss.
With Hootsuite social media management, you can keep an eye on what your customers are saying about your business. Plus, work on areas where the brand is getting negative feedback.
Hootsuite social media management is great for building a strong customer relationship. So if you are new to Instagram here are two reasons why you need to use this tool now.
Spy Your Competitors
Increasing followers on Instagram can daunting if you are a newbie.
So, the best way is to follow your competitors and gain insights into their marketing strategy.
Check their followers and then create strategies on how to reach the same number.
The platform allows you to monitor everything with a single dashboard.
The good way is to check the type of the posts they publish.
See how they are making their posts engaging and the kind of hashtags working for them.
Grow your engagement on Instagram
People still think Instagram is limited to posting images. But there’s more to it.
You can create your brand awareness on Instagram.
It all depends on how well are you engaging with this platform.
One best way is to begin by creating the follower’s community with Hootsuite social media management search streams.
For instance, create your brands hashtags and set up the hashtags stream. Then see who is using your brands hashtags. Also, check who all likes or comment on your posts.
Similarly, if you want to search and follow influencers in your domain, create user search streams for the respective profiles.
Price: Hootsuite social media management tool price starts from $19 per month which includes unlimited posting and 10 social profiles.
Pros
- It allows you to analyse the positive and negative points of the profile.
- Easily respond to your customers across all social media pages.
- It allows you to set bulk scheduling
- Allows you to create a contest on Instagram, Facebook, and other such platforms
- RSS integration
Cons
- While scheduling Instagram posts, you have to authorize them as per Instagram’s terms of use.
- However, this is pretty simple if you have Instagram on your mobile.
- Lacks auto-post feature that recycles the content for you.
- The tool doesn’t have social inbox. So you have to manually engage with followers. This can be done by login into every social media account connected.
Sendible
Sendible is regarded as one of the best Social Media Management Tools 2019.
Hence the tool goes beyond just scheduling and publishing the posts.
The tool is regarded as one of the best social media management tools for Instagram for expanding your social presence.
With just a click schedule updates, respond to your followers, and create analytics reporting.
This tool is regarded as the Best social media management tools for agencies who have to collaborate with their teams.
Here’s what the tool offers in nutshell:
- Schedule updates
- Respond the followers via social media inbox
- Create analytics reports
- Collaborate with your team
What more? Sendible allows to schedule Instagram posts while you are on go. Just follow this super quick step:
Step 1: Schedule the post: Open the compose box, choose the insta account that you want the post on, type the messages and select the time to publish the post.
Step 2: Create the image: the tool lets you easily create super Instagram image or motivation quote with Canva integration.
That’s it! In just two steps your post is ready to go.
Price: The tool is available for $24 per month for one user up to 4 social media accounts. This plan suits best for solopreneurs.
However, if you run a big business or agency, go for higher tier packages.
Later.com
Later is also regarded as one of the best social media management tools for Instagram to promote your business.
The tool is used by the top brands and influencers in the market. Making it a very popular tool chosen by bloggers, and entrepreneurs.
The tool also provides a simple way of managing comments on Instagram.
Price: This free social media scheduling tool offers forever plant at $0 that allows you to schedule 30 photo posts for single social profile per month.
However, its paid version comes with advanced options that start at $9/month and goes till $49/month.
TailWind
Tailwind is a very popular scheduling tool among Pinterest users.
But recently the tool has expanded their specifications to include Instagram in it.
You can schedule bulks of posting on your Instagram account in just seconds with the drag and drop feature.
However, Tailwind is not just any posts scheduling tool.
One thing where the platform outsmarts its competitors is with unique smart scheduling feature. Wondering how?
See with this feature, tailwind automatically recommends the best optimal times for the posts to live.
This means your posts displays when your target audience is most engaged.
Price: The tailwind starting plan is available for $15 per month.
Iconosquare
Iconosquare is regarded as among the well rounded best social media management tools for Instagram.
With availability in over 30 languages, this tool offers the host of services at just a click.
Whether you want to respond directly to the comments on your page or looking for hashtags which receive the most attention or just want a tool to give you deep analytics of your insta account analytics, this tool has every aspect covered.
What’s more? The tool allows you to check the analytics of not only your account but also your Instagrammers accounts as well.
Measure your follower growth, check the location, daily follow gain/loss and other features to create a sound marketing strategy.
Plus, also see the engagement level of the posts by tracking comments, likes and hashtags.
The tool will offer your to search the best hashtags to reach to more people.
This is an effective way to see how successful your posts are in attracting new followers and engaging the existing one.
Price:
The Basic plan starts at $9 per month for per Instagram account. However, this plan excludes features of tracking competitor and hashtags.
There is a various plan at different prices with features like data export and the running contests for higher engagement.
Best Social Media Management Tools for small business
Running a small business is not an easy task as you deal with many odds.
But one thing you struggle the most is the scarcity of time, limited funds and manpower.
No wonder maintaining social media presence seems to be a daunting task for small business owners.
You have to develop content, increase followers, engage audience and promote your business without sounding like typical sales person on social media.
What’s more? You will also have to compete with big brands in your niche on such platforms.
No wonder why social media management seems too small business owners as a difficult task.
This is the reason there are many best Social Media Management Tools for small business. But not all of them are not effective!
So, What is the best free social media management tool?
Well, there is not one tool but there are many!
The best part, these tools lies in your budget. Yes, they come under Best social media management tools freely available in the market.
Most small business owners are unsure of the value a social media dashboard can add.
This is the reason they are skeptical to spend. So we have created a list of Best Social Media Management Tools for small business.
However, remember building a social media presence that delivers results that might take time.
Sprout social
Sprout special is a powerful tool for social media management.
Managing multiple accounts is extremely easy with slick dashboard and message view feature.
This feature lets you streamline all the activity from different networks and integrate into one stream.
Social Media Management for Small Business | Sprout Social
For small business owners, this tool offers a special package on a budget.
This price-conscious package lets you manage the content, create social listening and check the analytics with post scheduling tools to boost the engagement.
The tool also gives you the ability to set post time manually.
This tool package starts at $99 per month. However, if you are a small business owner you may need to go for corporate package that price: $149 per month.
Pros:
- Monitor keyword on twitter
- Easily follow, retweet and respond within the dashboard
- Support iphones and android apps
- 30 days free trial
- Regarded as Best social media management tools for agencies that need advanced reporting for clients
Cons:
- The tool supports: Twitter, Facebook, LinkedIn and Google+. The tool doesn’t support Pinterest or Instagram.
Agora Pulse
Agora Pulse is another social media management tool for small businesses in the list.
With its CRM platform, the tool known for its all in one approach.
Social media publishing, monitoring data, analyzing stats and creating content, all in one.
The tool lets you manage the social media activity similarly like managing your emails with an inbox-like approach.
Pros:
- Set content calendar and scheduling functionality
- Supports workflow management feature like the assignment of tasks
- Identify most active users on different social media platforms
- Access to conversational history with each user to quickly respond
- Best for small and medium owned businesses who look for all-in-one solutions on a budget
Cons:
- Supports only 3 social media platforms: Facebook, Instagram, and Twitter.
- The posting feature of the tool is not very high rated
Raven Tools: Internet marketing tool
Raven social media management tool provides something more than its competitors.
The tool is packed with SEO and advertising elements.
These can be used and checked from Raven’s dashboard.
Raven is similar to Hootsuite, another popular social media free platform.
The platform works well for small business owners who have to manage lots of accounts. The tools lets you do all basic work in one go.
This includes, planning and distributing the content, analyzing your data and review mentions feature.
Price: The tool is available at $99 per month. But at this price the tool eliminates all the need for any other tool.
It features SEO tools, pay per click, reporting and content management software.
Pros:
- The tool supports and fetch data from Google analytics, Google adwords, Twitter and Facebook.
- SEO Tools for research, management and building links
- Scheduling feature
- Reporting feature
- CRM system
- One stop digital marketing campaign solution
Cons
- Don’t supports Instagram or pinterest.
- Posting functionality is not very high rated
Best Social Media Content Management Tools
Building a robust social media presence is not an easy task.
No wonder content emerge as a potent way to keep people engaged.
But not any kind of content, you need to create great content to make the best use of social media platform.
Have you ever noticed how these big brands like Amazon, Flipkart, Pepperfry gets thousands of likes and comments with one share and post?
Well, the credit goes to their solid content management plan that helps them plan, organised and build a robust social media marketing strategy.
Creating a solid content can help you get an edge over your competitors.
But it’s easier said than done!
The above-mentioned tool is good for content management. Here’s one more tool in the list that can be used if creating new and engaging content is a hassle for you.
Eclincher
This tool offers a robust platform for publishing content.
One of its most talked about feature is Auto post with queues.
The feature allows you to publish hundreds of posts for the next number of months automatically with few clicks.
That’s not it! The tool offers the feature: “recycle the content”. What does this means?
It means never let your old content die down.
See the thing is most schedulers share your content once and then never use it again.
But this best social media scheduler autosave your post after publishing and then re-uses it after few days again.
No wonder why it is regarded as one of the best social media content management tools.
The tool also offers RSS integration that allow users to simply publish every single post on different social media platforms.
This feature is immensely important for marketers who forget to promote content on social media after writing the post.
This is an issue is your post has time-sensitive information.
Hence, if your information is related to current events this is extremely problematic.
So how does the tool helps you in this?
Well, if you run a regular blog, you must have seen that it updates the RSS feed each time you post.
Now, eClincher recognizes this RSS feed update every time new post is added, and then it simply posts this new content to other social media channels.
In short, not letting you miss any opportunity to engage.
Apart from this, the tool offers features like scheduling post, auto link shortening, animated gifs, images and supporting videos to publish.
Making it a perfect tool for content management.
Conclusion:
Social media is one of the biggest and most effective marketing channel in 2019.
Nearly everyone is on social media and the number is continuously increasing with time.
However, if you decide to do this manually, you will end up wasting a lot of time.
The best way is to use different tools that are available in the market for different goals and platforms. You can easily find top 10 social media management tools with a click. Incorporate them in your marketing strategy and automate scheduling and other repetitive tasks.
By just spending a few hundred dollars in the tools, you can save a lot of your time every week and improve your ROI with the right social media marketing.
I showed you my curated list of best social media marketing tools. Now, its your turn! Tell us which tools you liked the most and I will share with your the hacks on how to use those tools to boost your posts even further.
Originally published at www.adstriangle.com on January 14, 2019.
